We give you the edge

Competitor Analysis Software
Which keywords are your opposition buying or performing well on?

Keywords and Phrase generation Software
Our software helps us market in “The Long Tail”.

The Long Tail Explained
From Wikipedia, the free encyclopedia The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in an October 2004 Wired magazine article[1] to describe certain business and economic models such as Amazon.com or Netflix. Businesses with distribution power can sell a greater volume of otherwise hard-to-find items at small volumes than of popular items at large volumes. The term long tail is also generally used in statistics, often applied in relation to wealth distributions or vocabulary use.

Semantic Searching
Most people use specific phrases and questions to look for products on the internet. e.g. “best prices on car rental in Cape Town”. Our Software helps us to develop this information in order to determine the best words and phrases for your business.

Bid Optimization
We adjust keyword bids to find the optimal placement for your advertisising e.g. Bid 10c to be 2nd and get 50 clicks or Bid 30c to be 1st and get 100 click? We track and analyse your results with conversions analytics.

Old advertising skills
Writing effective copy with relevant keywords, “Trigger” words, and well weighted calls to action.

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